II Cristóbal Balenciaga Museoa Summer course: New Communication Strategies in Fashion.
The course aimed to explain and take a deeper look at advanced and effective communication strategies adapted to the socio-cultural context and to today’s fashion market. It took a specialised view of the said context and provided essential skills for analysing specific cases, conceptualising specific actions and managing their development and results.
Dates: 28-29 June, 2018.
Venue: Cristóbal Balenciaga Museum. Getaria.
Produced by: Cristóbal Balenciaga Museoa.
Directed by: Estudio YOX.
Collaborating entities: University of the Basque Country, Kutxa Kultur Moda, Fomento de San Sebastian.
The course programme, combined framework papers and a workshop given by three experts, addressing theoretical contents, case studies and practical exercises.