‘De-Dane’. Fashion film.

Fashion film for Miriam Ocariz, featuring a selection of creations from different collections of the brand.

Produced by Estudio YOX within YOX LAB platform, in association with  the Department of Education, Language Policy and Culture of the Basque Government and Bilbao Ekintza.
Collaborating entities: Hotel Miró. Samsung.

Shot at Miró Hotel.
Duration: 2,23 minutes.
Production date: January, 2015. Miró hotel. Bilbao. 

Concept:  A young woman waits in a hotel room for her partner to take her out. He does not turn up and as she whiles away the time trying on beautiful night dresses, she goes through different emotions: from romantic enthrallment to sadness and indignation. She decides not to wait any longer.

The film subverts the codes of a conventional romantic story in order to reclaim a hyper-feminized aesthetics dissociated from submission to a domineering type of masculine role.
Conceived and directed by: Xabier Martínez-Jauregi.
Fashion creations: Miriam Ocariz.
Executive production: Yon Martínez-Jauregi.

Model: Miren Rodrigo.
Photography: Óscar Oliva.
Styling: Gabriel Azkoitia.
Musical theme: ‘Vaciar el espacio‘ by Borja Ramos ©Cantón Records.

Lighting: Javier Langara.
Edition and digital effects: Instante mágico.
Photography assistant: Juan Manuel González.
Hairstyling and make-up: Ana González -Ideas-.

Jewellery: Agatha, Paloma Canivet, Anairi, Liu Jo, Yolanda Joyita, Silvia Marqués Vintage, Swarovski.
Bags Liu Jo, Silvia Marqués Vintage, Stuart Weitzman.
Shoes: Pura López, Stuart Weitzman.

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